Professional market research

The establishment and development of a company can not be successful without the thorough and close market research which includes the investigation of products producing and its market prospect, the investigation of enterprise development and market competition, the investigation of the products’ influence on consumer group and markets, and the investigation of establishing brands and marketing strategies and so forth. Our company has a group of professional economic analysts and investigators and we can provide timely and correct market research data and analytical opinions according to customer’s different requirements, making sure that the decision strategies of our customers should be right.
The market research business includes:

Dynamic analyses of market competition and providing reports about investment feasibility;
Dynamic analyses of products sales and providing marketing strategies and marketing network;
Analyses of market development and providing relevant policies and regulations;
Analyses of consumers’ psychology and providing the consumer’s opinions toward the products;
Analyses of The market size and its share and providing investment scale and development scheme;
Analyses of consumption channels and providing promotion schemes and publicity to potential customers.

The case of market research—research on the effects of car advertisement
The project background
A domestic large joint enterprise of car production has achieved great success in the domestic market of intermediate and luxury cars during 2 years. The sales of its products dominate the car market with the same rank and its products appeal to the consumers very much for their high cost performance. In 2004, this enterprise put into lots of advertisements for publicity in the main media in important cities around the country to update the brand image of the enterprise itself and its products and to enhance their popularity. In order to estimate the effects of the former advertisements and confirm the adjusting direction of the subsequent advertisement strategies, the enterprise decided to make a research on these advertisements’ effects.
Research methods
Sai’an Company designed a full scheme of investigation according to the customers’ requirements. It included two steps:
Step 1: the sorting and analyses of enterprises’ data and information. This step can help confirm enterprises’ former and present advertising strategies including the advertising area and advertising investment and so forth, providing directive reference standard for quantitative research.
Step 2: quantitative researches. In order to make a thorough and correct judgment on the advertisement effects of enterprise’s products, we chose these three kinds of consumers as our research objects: the enterprise’s products consumers, the consumers of the enterprise’s competitor’s products and the potential consumers who plan to buy cars with the same rank of the enterprise in half a year. What we did is to have a good knowledge about how many different consumers knew the enterprise’s advertisements and what the differences were about the influences that the advertisements acted on different consumer groups. When dealing with the results, we made weighted processing of the statistical data according to the marketing and sales of various kinds of cars in the market, imitating the real market situation to the greatest extent.
Research achievements
This project has confirmed the effects of our customer—the enterprise’ advertisements and the improvement direction and operation suggestions of its subsequent media strategies.
Firstly, on one hand, it confirmed the effects of the advertisements which had been put into, including indexes like popularity, the level of being understood, and the probability of the advertisement brands of being mentioned correctly; on the other hand, it confirmed that how much the consumers understood the advertisements and the influences that the advertisements acted on the consumers’ attitude toward the products and their emotions and values.
Secondly, it helped the customers have a good knowledge about the consumers’ actions and attitudes in niche market and confirmed the best line of communication with the object consumers. Last but not the least, it helped confirm the customers’ improvement direction and suggestions about its image positioning, establish a research standard of advertisements’ effects, and provide reliable market basis for the subsequent media plans.